Thursday 26 March 2026, Amsterdam

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Building Resilient Growth: How ABM Creates Clarity in Uncertain Times 

Uncertainty is the new constant in B2B — from shifting markets to evolving buyer groups. But with ABM, companies don’t just react; they thrive. By focusing on the right accounts, aligning sales and marketing, and delivering measurable value, ABM gives organizations a growth engine that’s both resilient and future-proof.

At The European ABM Forum, find out how leading companies are turning complexity into clarity, and pressure into opportunity, with account-based strategies that deliver growth no matter the market conditions.

New speakers & case studies announced!

Closing keynote: Winning is an inside job 

Marit Bouwmeetser, Four-time Olympic medalist and the most successful female sailor in Olympic history.

With a silver in London 2012, gold in Rio 2016, bronze in Tokyo 2020, and gold in Paris 2024, Marit has earned a place among the legends of Olympic sailing. Her journey is about more than medals — it’s about resilience, growth, and redefining limits. 

Whilst no one can guarantee success, Marit will show how we can increase our chances by embracing a growth mindset and training mental skills.
 

"I am convinced that you cannot win if you have already lost in your mind."

Thought-leadership from ABM experts

Gain expert insights and hear dynamic debates on the latest industry trends to inform your ABM strategy from expert ABM marketing and sales practitioners, who will help you deliver greater return from your ABM strategy.

Practical ideas from a case-study rich program

Learn how to put ABM theory into practice and gain real-life examples of what works and what doesn't through  practical case studies, as well as collaborative problem-solving in a series of hands-on workshops.

Connect with  200+ B2B marketers & sales leaders

You’ll be in the room with 200+ European leading account-based marketers and sales leaders, from companies of every size. With curated and informal networking throughout the day, you'll build new contacts  from a diverse pool of ABM practitioners.