Thursday 3 April 2025, Amsterdam

Driving B2B success through Account-Based Marketing and AI

The European ABM Forum 2025 is where collaboration ignites transformation — between sales and marketing, businesses and their customers.

In a world of complex B2B buying journeys and evolving stakeholder needs, standing out requires deeper buyer insights, agile strategies, and the power of account-based marketing (ABM).

Discover game-changing ideas, bold strategies, and innovative technologies to drive growth and forge lasting success in the European market.​

Explore how AI and ABM are transforming B2B engagement and growth ​

Brought to you by B2B Marketing and SPOTONVISION, the Forum will a be a dynamic experience for both B2B marketers and sales professionals, featuring interactive sessions and impactful networking opportunities, all delivering actionable strategies that support the evolving needs of B2B marketers across Europe.

Keynotes & Panel Discussions: Expert insights and dynamic debates from ABM's biggest innovators on the latest industry trends.

• Workshops & Case Studies: Hands-on sessions based on real-life ABM campaigns that drive practical learning and collaborative problem-solving.

Curated & Informal Networking: Connect and recharge through vibrant networking and meetings to build your connections with ABM-ers from across Europe.

The Renaissance We Need in B2B Starts With Aligning to the Buyer  
In this session, 6sense's Kerry Cunningham will explore the latest research on how buyers navigate the path to purchase and what revenue teams must to do adapt.

The European ABM Forum features eight case study sessions, each led by ABM practitioners exploring the learnings from their own campaigns, you'll learn the secrets to success including: What works and what doesn't; How to get your metrics and KPIs right; and How to get your marketing and sales teams aligned.

More Than Just Metrics: Why the Best KPIs Focus on
Trust in ABM

Learn how to define the right measures to drive behavior in marketing teams, to improve alignment with sales and business leaders and to improve long term customer relationships.
Christian Weiss, Director Account Based Marketing, Autodesk

From ABM to ABX: Elevating Customer Experiences with AI-Driven Strategies

Discover how Henkel integrated AI into their campaign stages - including customized content, persona creation, and key account research - to enhance customer experience.
 

Reena Jagtap, Lead Digital Marketing, Henkel

Transforming ABM: Fujitsu's Journey from 2014 to Today

Embark on a transformative journey with Fujitsu's ABM strategy, and how it evolved from 2014 to today. Discover the essence of ABM tailored to your company's unique needs, as well as creative approaches and how to leverage AI tools. 

Andrea Clatworthy, Director, Head of Europe Marketing Transformation, Fujitsu

Thought-leadership from 20+ ABM experts

Gain expert insights and hear dynamic debates on the latest industry trends to inform your ABM strategy from expert ABM marketing and sales practitioners, who will help you deliver greater return from your ABM strategy.

Practical ideas from a case-study rich programme

Learn how to put ABM theory into practice and gain real-life examples of what works and what doesn't through 12+ practical case studies, as well as collaborative problem-solving in a series of hands-on workshops.

Connect with  200+ B2B marketers & sales leaders

You’ll be in the room with 200+ European leading account-based marketers and sales leaders, from companies of every size. With curated and informal networking throughout the day, you'll build new contacts  from a diverse pool of ABM practitioners.

Van der Valk Hotel Amsterdam Zuidas