Katrin Marquardt is Associate Director for Account-Based Marketing at Kyndryl, where she designs and leads ABM programs for major financial services clients in Germany. She specializes in data-driven customer engagement, strategic partnerships, and aligning marketing tightly with business outcomes. She brings together account insights, tailored content, and orchestrated cross-team collaboration to deliver meaningful customer experiences and measurable growth. Before joining Kyndryl, she held several marketing leadership roles at IBM across cloud, AI, and customer engagement portfolios. Katrin holds a diploma in Business Administration and Marketing from the Berlin School of Economics and Law.