ABM success isn’t just about targeting the right accounts—it’s about leveraging data to create scalable, revenue-driving strategies. In this fireside chat, two ABM experts will unpack how data and intent signals are transforming ABM programs. 

Join us as they share real-world experiences on: 

• Building scalable ABM frameworks—from pilot to enterprise-wide execution 
• The role of data in aligning marketing and sales for stronger pipeline impact 
• Integrating intent data into your ABM strategy for smarter engagement 
• Best practices for measuring success and proving ROI 

Whether you’re just starting your ABM journey or looking to refine your approach, this conversation will provide actionable insights to elevate your strategy.