The most successful ABM strategies don’t happen by chance, they’re powered by a well-oiled machine where people, processes, and technology are perfectly aligned to target, engage, and convert high-value accounts. But building that machine takes more than just great tools or ambitious goals; it requires intentional design, cross-functional collaboration, and operational excellence. In this session, Ricky will share how we’ve tackled this challenge at Adyen, giving you an inside look at what it really takes to scale and sustain a high-impact ABM program. You’ll learn how to:

• Structure your teams for seamless alignment between Marketing, Sales, and RevOps
• Build internal processes that enable smooth collaboration, consistent execution, and clear accountability across departments
• Select and integrate the right technology to support your strategy without adding complexity

Whether you're launching ABM for the first time or optimizing a mature program, this session will equip you with the frameworks, best practices, and real-world insights to build an ABM engine that drives measurable, long-term revenue growth.