Name
Keynote: ABM as a Team Sport: Winning Together with a High-Performance Mindset
Date & Time
Thursday, April 3, 2025, 4:05 PM - 4:50 PM
Speakers
Description
ABM success mirrors the dynamics of high-performing sports teams: alignment, collaboration, and shared purpose drive exceptional outcomes. Just as athletes must trust and rely on one another to win championships, marketing and sales teams must break down silos and function as a cohesive unit to win target accounts.