Artificial Intelligence is revolutionizing Account-Based Marketing (and B2B marekting) by enhancing targeting, personalization, and efficiency. AI-driven insights help marketers identify high-value accounts, optimize engagement, and automate processes. However, adoption challenges, legal restrictions, data quality issues, and the need for marketing-sales alignment can slow AI’s impact. 

This panel will explore how AI is reshaping ABM strategies, discussing real-world applications, key benefits, and common pitfalls. Our expert speakers will share practical insights on leveraging AI to enhance ABX, improve campaign performance, drive business growth and potentially enables marketing dream, do more with less.