Join Tim Navis-Vonsée as he presents a comprehensive guide to Account-Based Marketing (ABM) with a focus on deal-based marketing and top priority accounts. This session will provide actionable insights and strategies to help you align your sales and marketing teams for ABM success, which metrics to focus on, and how to bring it to life through real-life examples.

The presentation will cover:
1. Aligning KPIs: Tim will discuss the essential metrics that both sales and marketing teams should focus on to ensure alignment on top priority accounts. He will highlight the importance of shared KPIs and how to track success effectively within the context of deal-based marketing.
2. Aligning People: Beyond metrics, Tim will explore strategies for fostering collaboration and communication in order to deliver the best deal-based marketing. He will share best practices for building unified goals and strategies, and ensuring everyone is collaborating towards the same success, specifically for ABM initiatives.
3. How Do We Bring It to Life: To illustrate these concepts in action, Timwill be joined on stage by an Account Executive (AE). Together, they will provide a real-world example of how ABM can lead to successful deal-based campaigns focused on top priority accounts.

Session Focus 

• Metrics & Measurement: Tracking success, ROI, and KPIs in ABM. 
• Sales-Marketing Alignment: Best practices for collaboration between sales and marketing  teams. 

Audience Level 

• Intermediate: For those with some experience, diving deeper into techniques and tools. 

Industry Relevance 

• Enterprise ABM: Topics for large organizations managing complex campaigns. Emerging Trends ❑ Data-Driven ABM: Using advanced analytics and insights to optimize campaigns.
• Omnichannel ABM: Strategies for engaging accounts across multiple channels.

Organizational Challenges 

• Overcoming ABM Obstacles: Addressing common pain points like data quality or team  alignment. 

Specific Goals for ABM 

• Pipeline Acceleration: Tactics to move target accounts through the sales funnel faster. 
• Customer Retention: Using ABM to strengthen existing relationships and drive upsells.

Organizational Change and Leadership Buy-In 

• Cross-Department Collaboration: Breaking down silos between marketing, sales, and  other functions. 
• Building Long-Term Buy-In: Sustaining leadership support through measurable outcomes  and storytelling.