In today’s competitive market, aligning marketing and sales is key to success. Ivy Vanderheyden, VP Marketing at LR Benelux, shares how her team partnered with sales to create a powerful Account-Based Marketing (ABM) program. 

This session covers: 

• Strategy: Identifying and prioritizing key accounts. 
• Collaboration: Building joint ownership between marketing and sales. 
• Success Metrics: Setting up, tracking, and evaluating ABM performance. 
• Impact: Real-world results and key takeaways. 

Gain practical insights on fostering cross-functional collaboration, using data for personalized engagement, and driving measurable business growth with ABM. Whether launching or optimizing your ABM strategy, this session offers valuable inspiration.