Embark on a transformative journey with Fujitsu's ABM strategy, evolving from 2014 to today. Discover the essence of ABM tailored to your company's unique needs, from defining account selection criteria to resourcing effectively.  

We'll share three compelling case studies from the UK and Finland, highlighting early engagement, stakeholder processes, and ROI. You'll learn about the importance of sales and marketing alignment, asset reuse, and using customer language and products. We'll also explore how modern tools could have enhanced our journey. Finally, Luxid will present innovative strategies to bring ABM to life, including creative approaches and leveraging AI tools.  

Join us for an insightful session packed with top tips and case studies that will inspire and equip you to elevate your ABM game.