ABM is a lot more nuanced than running hyper-targeted Ad Campaigns and Intent Data. Discover the differences between running a Tactical ABM Approach vs a Strategic ABM Business initiative. In this 75 min workshop, we’ll break down the differences between “just doing ABM” and what it means to strategically roll it out across your entire Revenue Department. This session will be broken up into three sections:
- What’s the difference between Tactical and Strategic ABM, when and why is each required, and how to apply them in your Revenue Motion
- How and when you need select which ABM strategy is right for you in the short, middle and long term based on your ICP and ACV goals
- Unlocking ABM 2.0 and how it differs between EU and US
Each section will open with an introductory presentation that outlines terminology, stakeholders, and their contextual relevance to each business use case. This will be followed with an individual assessment to help you decide and facilitate the right application of ABM in your day-to-day.
You’ll walk away from this session with a personal assessment and guidebook on how to action ABM in your organization across all revenue departments,
Key takeaways:
- How to (Re)Build your ICP
- What’s needed to for an effect ABM-based GTM Motion
- Define which ABM Strategy is right for you (1:1, 1:Few, or 1:Many) and why
- Follow a step-by-step guide to successfully implement ABM in your organisation.
- Learn the key steps to build a Full-Funnel ABM motion across all revenue departments.
Join N.Rich to transform your GTM Motion with a focused, account-based Strategy.
Limited number of seats available available on first come, first served basis.