Name
Case Study: The AI-Infused ABM Playbook: Smarter Targeting, Scaling, and Conversion
Date & Time
Thursday, April 3, 2025, 3:20 PM - 3:50 PM
Adam Woozeer
Description

AI is no longer a futuristic concept—it’s a game-changer for Account-Based Marketing (ABM). By integrating AI into every stage of the ABM journey, businesses can target smarter, scale faster, and convert more efficiently than ever before.

In this session, Adam will unveil how Quantexa is leveraging AI—including custom-trained GPTs to redefine the future of ABM strategy execution. You’ll discover how to:

•    Automate deep account intelligence—AI-powered research delivers hyper-relevant insights in seconds.
•    Personalize engagement at scale—from generic outreach to AI-crafted, conversion-driven conversations.
•    Enable sales with AI-powered content—real-time battlecards, competitive intelligence, and messaging tailored to each vertical.

He’ll share real-world strategies his team has been using—not just theories—to eliminate inefficiencies and accelerate pipeline velocity. Whether you’re optimizing an existing ABM program or starting fresh, this is your blueprint to future-proofing ABM with AI.