In this highly interactive workshop, SPOTONVISION will help you turn account-based marketing from a concept into something you can execute.

You will work on your own account and buying group, define the right message and channels, and you will start building a concrete ABM play that you can take back to your organisation. Expect a practical, hands-on session focused on making ABM work across marketing and sales.

Participants leave with:

• a concrete ABM play for a real account
• a clear view of how buying groups and signals shape ABM
• a better sense of what it takes to make ABM work across marketing and sales