In this highly interactive workshop, SPOTONVISION will help you turn account-based marketing from a concept into something you can execute.

You will work on your own account and buying group, define the right message and channels, and you will start building a concrete ABM play that you can take back to your organisation. Expect a practical, hands-on session focused on making ABM work across marketing and sales.

Participants leave with:

• a concrete ABM play for a real account
• a clear view of how buying groups and signals shape ABM
• a better sense of what it takes to make ABM work across marketing and sales

Please note this session takes place from 11:30 - 12:40.

Places are limited to 10 and available on a first come, first served basis. Workshops can be selected when registering for the event. If you are already registered, please login to your booking to book your place on a workshop.

If the workshop is full, you can be added to a wait list and you will be notified you if a place becomes available.