In this session, Mirakl - a leading marketplace, dropship and retail media platform - and SpotOnVision share how they built and launched a scalable 1-few ABM programme targeting 14 enterprise retail accounts across EMEA. Designed under real-world constraints - a small internal team, multiple stakeholders, and limited presence in the targeted markets - the programme focused on efficiency, clarity, and repeatability. The session covers:

• How deep customer insight shaped personas and messaging
• How a three-play ABM structure aligned sales and marketing action
• How thought leadership, personalized content and executive experiences unlocked conversations with CEOs and CDOs.

Attendees will leave with practical lessons for scaling ABM across regions and verticals.