Complex buying groups don’t stall because of poor targeting. They stall because confidence breaks down.

Today’s enterprise decisions involve more stakeholders, more scrutiny, and more internal risk. Even the most sophisticated marketing and ABM programmes can generate engagement without generating alignment.

In this interactive masterclass, Propolis CX Expert Barbara Stewart will guide participants through applying a practical Buyer Enablement framework to a real account or opportunity. Using a structured worksheet, you’ll map buying group dynamics, uncover hidden internal friction, identify where decision confidence is breaking down, and design the specific tools and conversations needed to support internal alignment.

Bring a live account. Leave with a confidence-building plan.
 

Key Learning Points / Takeaways
 

Participants will:

•             Understand why “no decision” is now a bigger risk than competition

•             Diagnose where confidence breaks down inside complex buying groups

•             Map real stakeholder dynamics within a live account

•             Identify hidden sources of friction and misalignment

•             Design enablement interventions that support internal consensus

•             Leave with a reusable Buyer Enablement worksheet for future opportunities

Please note that this session runs from 15:00 - 16:40.

Places are limited to 10 and available on a first come, first served basis. Workshops can be selected when registering for the event. If you are already registered, please login to your booking to book your place on a workshop.

If the workshop is full, you can be added to a wait list and you will be notified you if a place becomes available.