The customer journey is being disrupted as search traffic declines and consumers shift from keyword-based searching to conversational Answer Engines. With 6 in 10 people already relying on AI to make purchasing decisions, brands are losing control of key customer touch points. Join Ravi Patel, Director of Sales of Profound, as they explain how to navigate the AI Funnel, where discovery, evaluation, and purchase now happen within a single conversation. Drawing on insights from over 1 billion analyzed prompts, this session offers a blueprint to track brand visibility in LLMs and utilize AI agents to turn declining organic search into your greatest marketing opportunity yet.

This workshop will run from 11:30-12:40.

Places are limited to 10 and available on a first come, first served basis. Workshops can be selected when registering for the event. If you are already registered, please login to your booking to book your place on a workshop.

If the workshop is full, you can be added to a wait list and you will be notified you if a place becomes available.