Full Name
Luisa Alzola Wegmuller
Job Title
Growth Marketing, Insights & ABM / ABX Lead EMEA-LATAM
Company
Roche
Bio
With a foundation in International Relations, an MBA, and over six years of experience in Digital Marketing, I bring a strategic, globally oriented approach to driving growth and delivering innovative customer engagement strategies. During the last 3.5 years at Roche, I have engaged with around 15 affiliates across EMEA-LATAM, implemented impactful 1:1 and 1:few approaches, conquered key accounts, and maintained strong partnerships while shaping the future of Account-Based Marketing and Experience.
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