Ivy Vanderheyden is Vice President Marketing at Wolters Kluwer, leading strategic marketing initiatives to drive business growth and customer engagement. With over 25 years of experience in marketing, she has held key leadership roles at companies like SAS, IBM and Cognos. Ivy is passionate about building high-performing teams, fostering cross-functional collaboration, and driving innovation in marketing. She believes in balancing creativity with data-driven decision-making to deliver impactful customer experiences. A strong advocate for continuous learning, she mentors aspiring marketers and encourages a culture of curiosity and adaptability. Her leadership is centered on leveraging insights, storytelling, and technology to create meaningful connections and measurable business success.