Claire Maybank, born in Toronto, Canada, is a marketing professional with over seven years of B2B Tech industry experience, specializing in SaaS, DaaS, and IoT. Her career has taken her to three cities—Toronto, New York City, and Amsterdam—where she has designed ROI tracking models that empower leadership to make informed decisions and drive revenue growth.

She began her career at Fleet Complete managing marketing strategy and partnerships with clients like AT&T, then led growth marketing initiatives at Nielsen in New York City. Now based in Amsterdam, Claire is a Senior Manager in TomTom’s Marketing & Sales Analytics team. She is a leading contributor in building out the Account-Based Marketing strategy and integrating intent data into marketing and sales processes. Known for her passion for data, she has built marketing attribution systems at every company she’s worked with, transforming ambiguity into clear, actionable insights for businesses worldwide.