Liz Prieto is a senior marketing leader with over 27 years of experience driving growth and customer engagement in complex B2B environments. She has worked with global brands such as Shell and Heineken and currently works at Maersk, where she is leading the rollout of a new Account-Based Marketing program in Latin America, building on a successful implementation in Europe. Liz operates at the intersection of marketing, supply chain, and integrated logistics, with a strong focus on cross-functional collaboration, customer-centric strategies, and translating complexity into clear, measurable business impact.