Lisa Ocharo is an award-winning community leader, B2B marketing professional, and accredited Account-Based Marketer with over a decade of experience building and scaling global marketing programs across Europe, North America, APAC, and the Middle East and Africa. Her work has been recognised through Barack Obama’s Young African Leaders Initiative (YALI), a Rising Star in Marketing Award, and an official acknowledgment from the Federal President of Germany, Frank-Walter Steinmeier, for professional expertise and contributions to society.

Lisa currently serves as ABM Manager at the Merck Group, where she partners closely with sales and cross-functional teams to drive strategic account engagement and demand generation in complex enterprise environments. Her professional journey spans leadership roles at Bosch, NTT DATA, Dimension Data, and Microsoft, where she has developed a strong track record in global campaign strategy, digital engagement, customer journey optimisation, and go-to-market execution.

At NTT DATA, Lisa became the first WECA representative to join the organisation and was an active member of the Global Marketing Leadership Community, collaborating with senior leaders worldwide to shape innovative, market-relevant strategies. She has worked extensively with global partners including SAP, Cisco, AWS, and Check Point, developing industry narratives and building scalable marketing systems using platforms such as DemandBase, Terminus, Salesforce and Eloqua.

Lisa brings a structured, practical approach to ABM leadership, shaped by executive education at INSEAD and professional accreditation with CIM (UK). Her work has contributed to multiple industry accolades, including Best Use of ABM (Marketing Week Awards, UK) and Forrester B2B Summit Program of the Year. She is currently focused on global demand generation and strategic B2B marketing, with a particular interest in building programs that strengthen customer relationships and deliver long-term value.