With a foundation in International Relations, an MBA, and over seven years of experience in digital and B2B marketing, I bring a strategic, globally oriented approach to driving growth and customer engagement. Over the past 4.5 years at Roche, I have been part of the foundation of Account-Based Experience (ABX) within the company, collaborating closely with cross-functional teams to establish ABX as a strategic approach. Most recently, I have expanded into global marketing management, focusing on shaping and advancing ABX strategies to support key launches and deliver impactful outcomes across diverse markets.