Marije Gould is a Global B2B Marketing leader with 30 years of international B2B marketing experience in driving sustainable growth and Martech optimization. Currently serving as the VP of Growth Marketing at Culture Amp, she has led international marketing organizations through the transition from traditional lead-centric models to sophisticated, account- and buying-group-centric strategies. Her work focuses on the intersection of strategic vision and operational execution, specifically in aligning Sales, Marketing, and Customer Success to accelerate revenue and strengthen market impact.