2023 Agenda

In the midst of huge economic and social challenges, B2B marketers have to find a way to forge ahead and ensure that marketing is a strong business driver. We have the unique position in the industry to be able to source the experts and thought-leaders who can show you how to do exactly that.

Featuring six streams of content, including a Keynote stage, you’ll find ideas and expert insights to help you optimise your marketing resources and get back to the office inspired and ready to go!

Day one streams

KEYNOTE

This is your chance to learn from the very best. Hear from the biggest innovators and disruptors in B2B marketing on how they are changing the game, looking to the future, driving their strategy, enhancing their team’s output and delivering some truly impressive campaign results.

GROWTH

Marketing is acknowledged as the primary driver of business growth by progressive companies - be that net new customer acquisition, territorial expansion, or product/service launches. This stage explores how marketing can maximise its growth impact, using the skills, techniques & technologies at its disposal.

INNOVATION

This stage will deep-dive into what’s new in B2B, what’s coming soon and how we can shape what great marketing looks like in the future. But innovation doesn’t just rely on new tech or solutions; this stage will look at how marketers can use new ideas, thinking or processes to transform results.

CAMPAIGNS, CONTENT & CREATIVE

How do you create and deliver great B2B marketing campaigns? That’s the question that this stage will seek to answer, examining the key elements required to generate outstanding results and maximise effectiveness, and exploring inspirational case studies and testimonials.

BRAND

B2B marketers are more brand-focused and savvy than ever before, with buyers expecting consumer-style emotional resonance, empathy and credibility. This stage will examine what B2B marketers need to do to meaningfully appeal to their many audiences whilst balancing the needs of brand and demand gen.

STRATEGY & LEADERSHIP - VIP ACCESS ONLY

Marketing leaders have never had a clearer opportunity to influence corporate strategy. This stage explores the challenges that leaders face to not only succeed in delivering excellent marketing, but in working with C-suite peers to drive their organisations forward.

Sessions and schedule

Sessions coming soon! Join our mailing list to get the latest event information and news.