If the marketeers of the past could see the tools that we have today to help us do our jobs they would be in heaven – either that or they would run for the hills overwhelmed with it all.

There is no denying that the ever-evolving marketing technology and service provision has so much to offer and continues to do so, but how do we, B2B marketeers, navigate our way through all these solutions? Unless you’ve got an unlimited budget -come on who has that?- you must prioritise according to your business needs.

This talk will go through the importance of being true to the phrase that “marketing is the heart of the business” by doing a complete assessment before jumping into bed with the best-looking solution. It will then look at building a roadmap that enables you to run projects and campaigns whilst building a sustainable marketing function. Finally, implementation cannot be done without advocates – therefore this talk will also give hints and tips throughout on how you can effectively work with your stakeholders to continue to move forward.

You will learn:

• How to assess fit for a new marketing tool/tech for the business.
• How to build a roadmap that enables a sustainable marketing function
• Winning advocates to help your roadmap succeed