MASTERCLASS: Value marketing framework: How to create a value-based Marketing Strategy through CX
Date & Time
Friday, June 30, 2023, 11:00 AM - 12:30 PM
Barbara Stewart

How to create a value-added Marketing Strategy through CX Today, many companies use value selling (Value Based Consultation) to interact with their audiences on a deeper level. But, imagine the impact on the sales process if marketing was leveraging the same concepts that makes value selling so compelling for buyers? 

What if marketers could harness the same benefits and impact metrics in their top-of-funnel activities? Imagine the improvement that would have on lead quality, MQL and SQL conversion, pipeline, and ultimately revenue? 

It is a customer-centric approach that aims to ultimately deliver higher satisfaction by prioritising the buyer's and customers’ needs and goals.

A value-added marketing strategy highly stresses a company’s desire to serve its clients and help them achieve their goals. In this session we will explore the 8 components required to create your own Value Marketing Framework and the tools to get started straight away.