“78% of businesses that use social selling outperform those that don’t.” - LinkedIn
Social Selling isn't a new discipline. LinkedIn has dominated the topic since 2012, yet few companies have deployed successful programs that generate meaningful revenue. Unfortunately, the gulf between consistently positive data that demonstrates the power of a strong social selling program and the execution of one has barely narrowed over the past decade.
That changes today.
In this masterclass, Numentum Founder & CEO Dan Swift taps his experience launching LinkedIn's own social selling business and Sales Navigator platform to provide marketing professionals with a clear framework to partner cross-functionally to deploy, execute, and maintain an effective program.
The results? Digitally empowered employees that are able to provide better buyer experiences that foster customer loyalty, increased customer lifetime value, and drive long-term growth.
You will learn:
- How to get all employees on brand and on message on LinkedIn to present a consistent and cohesive brand image to potential buyers.
- How to help employees understand their individual role in the revenue engine and inspire them to proactively post on LinkedIn to educate, influence, and attract buyers.
- How technology, content, and employee mindset play an equal role in effective program execution.
- How to think about internal relationship capital and how it negates the need for outdated and ineffective outreach techniques.