Name
ROUNDTABLE: The future of B2B marketing: How to wow the next-gen decision maker with Twogether and Financial Times
Date & Time
Friday, June 30, 2023, 1:30 PM - 2:15 PM
Description

The next-generation of decision makers are here.

And they've come to expect much more from brands and the buying process.

So, how can we engage and deliver value to this new modern decision maker?

Alongside the Financial Times and Twogether, you'll:

  • Meet the modern decision maker, and understand what's shaping their decisions.
  • Debate the implications for marketers and how this will impact the future of your brand experience.
  • Discuss the role of creativity, content, and media to engage them.