Social media, political tribalism, increasingly sophisticated online advertising, a pandemic and more have combined in recent years to create an entirely new creature - something we're coining The Brave New Buyer. This buyer: wants to buy on their terms (gone are the days of the cold outreach email); relies on peer advocacy and online reviews; is sceptical when it comes to brand communications; and wants to buy from brands that aren't having a negative impact on the world - whether that's socially or ecologically.
So, how are B2B marketers adapting their strategies to meet the needs of this new buyer? Kicking off Day Two of Ignite London 2023, we'll be hosting a community sprint - (A programme of discussions in which marketers collaborate to find solutions to a key industry challenge) - to find out just that. We'll be asking how you're evolving your marketing strategies, the challenges you're facing, and the opportunities that lie ahead. Post-event, we'll create a detailed report, providing a complete picture of how B2B is responding to the Brave New Buyer, and perhaps where a little help might be needed. All Swarm attendees will get access to this report, which includes insights from the day, and further survey analysis.
How will it work?
Interested in learning more about Propolis? Find out more here!