Drawing on his eight-plus years as an analyst with SiriusDecisions and Forrester, along with the reams of data he and his research team at 6sense have been collecting and analyzing, Cunningham lays out a vision for dramatically more productive B2B revenue teams - teams that are aligned on the three critical axes and powered by practical applications of AI. In this session, you will learn what has gone wrong in B2B, how AI fixes it, and what the future looks like powered by AI.
You will learn:
- What are the three axes of B2B revenue production
- Why simply getting better at status quo processes won’t lead to alignment
- Why AI is the key to moving from information overload to intelligent alignment
- How AI underwrites the three critical axes of alignment
- A vision of future revenue team productivity