This session explores how, through brand resilience, organisations can enhance customer loyalty and satisfaction, employee engagement, and reputation, ultimately leading to sustainable growth. Benefits for delegates: a greater understanding of brand resilience, its components, and a framework that they can follow to assess how strong is their own brand resilience.
You will learn:
1. Why brand resilience is critical in a volatile environment
2. Brand resilience is a key driver for consumer satisfaction, employee engagement and brand reputation
3. Framework to follow when assessing your brand
4. Actionable insights on how to shape greater brand resilience in your organisation