If your budgets have been slashed, reduced or frozen and you are facing an internal battle to champion the value of marketing then this session is for you. In this fireside chat, Cara draws on her extensive client side experience to look at how we can all adapt and adopt new approaches to help meet your challenges.  We will be looking at how short-term tactics can help you change from being a cost service center to becoming a long term growth partner in the business.

You will learn:

• Why marketers need to take a pragmatic approach today more than ever!
• Why we need to be REALLY clear on the role of marketing in our organisations and why a cookie cutter approach just won’t work 
• What exactly is pragmatic marketing?
• Why is it a challenge? 
• Top tips that you can deploy tomorrow