It’s no secret that generating demand and pipeline is becoming increasingly difficult.

The B2B buyer journey is complex and fraught with personal risk, B2B buyers are increasingly doing their research ‘out of sight’ of solutions providers and vendors face an intense battleground for share of voice and share of wallet. 

This session will reveal how to rethink your demand generation for the modern era, including:

• Simplifying the buyer experience
• Account scoring vs lead scoring as predictive models
• How to harness the power of first party buyer insight and account intelligence alongside intent data
• Bridging the gap between digital and human selling