What is needed to run a successful B2B marketing campaign? There are arguably several components that make up the foundations of a winning campaign, but at the heart of it should be quality data, efficient processes and end-to-end transparency. And this can be layered with intent data to provide an even deeper understanding of potential buyers. In this discussion, we will be sharing their industry insights on how to execute revenue-generating campaigns, what works and what doesn’t, and how technology can enable better management of partners and ultimately better results.