As we sink into the realm of "do more with less" in B2B Marketing, the shiny sirens of generative AI content are all around us. But the way to rule your content kingdom is not artificial. It is a hybrid of humanity and technology that can effectively attract, engage and pull prospects over the line to become your customers.  But what does this art and science B2B marketer look like and how can it make our content smarter, more meaningful and powerful? That's exactly what B2B marketing pro Lee Odden of TopRank Marketing will share in this session. You'll learn how to wear the new crown of content and rule your B2B marketing Kingdom in 2023 with trusted, best answer content that is data informed and optimized for the experiences buyers are looking for.