Marketing evolves constantly, strategies and teams need to be agile, focused and resilient. How do you inspire your people to deliver their best work and, innovate? How do you convince your senior stakeholders as to the value of your marketing investments and returns?
Jordan has had extensive experience managing miniscule to pretty hefty marketing budgets, with small and large teams with varying skill sets. Success lies in having the right objectives and the right approach in building a team that can liberate content, bring your proposition to life and drive growth.
Once you have set your strategy how do you ensure that you remain focused and above all relevant with key influencers and media? Your internal stakeholders? And most importantly your team?
Jordan will share her insights on what KPI's you need to identify to deliver optimal performance across your marketing metrics, outputs and productivity, whilst tuning up the perfect team to help you innovate and answer the ‘so what’ on ROI with the exec. Leaving you time to breathe and watch your marketing grow.
You will learn:
- Start with your Strategy. How to set the right objectives.
- How to achieve buy-in from your key-stakeholders and those lovely sales guys (they are your friends).
- The importance of investing in your team to build competency and passion. Happy teams live the dream.