Name
Hidden GTM insights you can start mining today
Date & Time
Thursday, June 29, 2023, 3:10 PM - 3:40 PM
Maureen Blandford
Description

Your market-facing touchpoints are quite leaky across product, marketing, sales, & success, impacting your effectiveness yet there’s little historically you could do about it. Implementing a cross-functional insights sharing programme results in faster, optimized decision-making, with fewer missed opportunities. Delegates will leave with leave with a model they can implement immediately.

You will learn:

  1. Understand the socio-technical obstacles (the humans and the tech) and how to address
  2. Understand how to judge where best to begin in their own organisation
  3. Armed with a few case studies to take back to their teams
  4. A realistic roadmap on how to drive this change