Marketing has always been on the forefront of the “new and shiny” be it technology, strategy or methodologies. Although exciting, too often the hype and vanity matrix take away from the core of marketing i.e., to create and drive awareness and ROI for the organisation.
 
Content is King but more often than not content is created without clear purpose or a plan for consumption or distribution. And when it comes to distribution the buzz words take over, terms like ABM and Intent are thrown around without understanding how to truly leverage them and build programs that keep the CMO, the CRO and the CFO happy at the same time. 

This session will cut through the jargon and help create a clearer understanding of content strategy from creation to syndication and help create clear roadmaps to higher RoI and a robust funnel- leveraging account and intent based marketing tools and strategies, ensuring they deliver consistent and dependable value.