How to build & grow a marketing function: 5 key lessons
Date & Time
Thursday, June 29, 2023, 2:35 PM - 3:05 PM
Daniel O'Hara

This session will draw on Dan's experience as Marketing Director at Demica: beginning with a team of one (himself) and growing to eight people and seven figure budgets in two years. Dan will share the key lessons he learned about how to bring people into a team, create a high-performing culture and show the rest of the business the value of marketing and the respect it deserves.    

You will learn:

  • How to unify a team around purpose
  • How to build marketing credibility in a sceptical organisation
  • How to make instant impact
  • How to justify the "long" as well as the "short"