Unlock the power of audience insights: How Arden University propelled themselves into the B2B world
Date & Time
Thursday, June 29, 2023, 2:35 PM - 3:05 PM

According to the IPA’s Bellwether Report, brands’ investment in market research is in decline. Many observers have questioned whether the much of the research that is carried out is ill thought out and not helping achieve customer orientation. 

However, it is these nuggets of insight we get from being oriented towards the customer that, when combined with the position of the client in the market, help to deliver a successful campaign where the messaging is timely and resonates with the audience needs. 

Featuring a live client Q&A, this session is hosted by Editor-in-chief at Marketing Week, Russell Parsons, and features Corporate Development Director at Arden University, Caroline Evans and Account Director at ReallyB2B, Clare Rhodes. They will share how Arden University and ReallyB2B worked together to turn customer research into valuable pipeline and new business revenue. 

You will learn:

  • How to use customer research to identify and emerge into new markets
  • Simple yet effective research methods you can use in your business
  • The principles of DiSC profiling and how it can improve your segmentation