Is it a skillset? Is it a job title? Or is it a new piece of martech?... or is it something else entirely?! RevOps is being widely hyped as the future for many B2B organisations, offering many and varied opportunities and advantages. But what exactly is it?! How does it work? Who should be responsible, and (most important of all) what does it mean for the existing marketing team and leadership? Not for the first time, there’s a chasm between awareness and understanding in the B2B community, and consequently we’ll be looking to address these very questions in this session. It will provide you with everything you need to know to understand new aspect of B2B, and whether it’s something that may be right for you and your organisation.