Customer growth in B2B: Get ahead of the pack
Date & Time
Thursday, June 29, 2023, 3:10 PM - 3:40 PM
Dean Lindsay

Customer marketing is an often untapped loyalty, advocacy and growth stream in B2B marketing, with companies now beginning to understand the huge opportunity existing customers hold for their business. I'll present and discuss on creating, building and executing a customer marketing growth strategy, the areas to focus on and how departmental cross-collaboration can help your business thrive.
You'll learn:

  • How to build a successful customer marketing plan 
  • The keys area to focus on for your customer marketing strategy 
  • Channels, outputs and departments to consider 
  • How to build metrics and ROI into your activities