Harnessing data for emotive and adaptive storytelling: The new era of marketing and communication
Date & Time
Thursday, June 29, 2023, 3:10 PM - 3:40 PM
Jeremy Lucas Matt Oakley Linda Yang Liza Loughman

Join us for an insightful session as Hotwire UK CEO Jeremy Lucas and Global Head of Data Matt Oakley delve into the transformative power of emotive data in PR and marketing. In this new era of dynamic communications, they'll explore how real-time analytics can fuel adaptive storytelling, creating conversational campaigns that pivot and move with audiences. They'll discuss how this innovative approach anticipates audience interests, crafting messages that resonate deeply and drive engagement.

The session will also feature a panel discussion with clients from Honeywell and GoCardless, who will share their experiences and successes in leveraging data in their marketing and communications strategies.