Prelini Udayan-Chiechi leads demand, growth, performance, operations, partner and regional marketing at Zendesk. Her responsibilities include driving all demand and growth for the company’s business in more than 160 countries globally across the entire demand funnel.

Prelini first joined Zendesk in 2017 as Vice President, Marketing EMEA, and has continued to take on increased responsibilities during her tenure from a regional to global role, and additional functions as her span of control has continued to increase.

With over two and half decades of marketing experience from both software and SaaS, Prelini has led marketing initiatives and practices for blue chip companies including Lotus Software, IBM, Adobe, Lithium Technologies, Bazaarvoice and now Zendesk. An accomplished public speaker and thought leader on customer experience, social and marketing, Prelini breaks the mould of a traditional marketing leader, constantly looking at new approaches, ideas and leading change within the industry.

As a passionate advocate for diversity, equity and inclusion, Prelini is the executive sponsor of Zendesk’s Mosaic employee community for people of colour and allies at the company to embrace and celebrate their differences. She also brings her experience to the community as a mentor, having mentored individuals, charities and black-owned businesses to support their growth and development. Currently based in London, Prelini obtained a Master’s of Science in Marketing in 2010, with a focus on customer experience management.