Laura is responsible for MerkleB2B’s growth strategy, finding new and innovative ways to support B2B marketers with solving their most complex business and marketing challenges. Combining the best capability, insight and experience from across the agency, she manages a range of local, regional and global clients and their B2B partner requirements.

Laura has spent over 12 years in the media and communications business, working with a number of different agency brands within the dentsu International network. She is passionate about really understanding clients’ needs and creating dynamic and diverse agency teams in response, that can develop strong and successful long-term partnerships.