Full Name
Darren Coleman
Job Title
Managing Director
Company
Wavelength Marketing
Bio
Darren specialises in helping brands drive growth and retain relevance through brand experiences. He has been doing this for 25+ years across Europe, the Middle East and Asia Pacific. Johnson & Johnson, Faurecia, Dubai Properties, Abbot, FUJIFILM, Nikon and Orange are some of the brands he has helped.
His PhD focused on B2B services brand performance, whilst his book, Building Brand Experiences: A Practical Guide to Retaining Brand Relevance, helps brand marketers structure then scale their approach to building brand experiences.
His PhD focused on B2B services brand performance, whilst his book, Building Brand Experiences: A Practical Guide to Retaining Brand Relevance, helps brand marketers structure then scale their approach to building brand experiences.
