Full Name
Michelle Wells
Job Title
Director, Brand Strategy and Corporate Communications
Company
Keyloop
Bio
Michelle is a Senior B2B Marketing Leader with over 15 years’ experience in digital, growth and brand marketing. She has worked across various sectors, including Manufacturing, Finance, Tech and Automotive.

She is currently Director of Brand Strategy and Corporate Communications at Keyloop, a leading automotive tech provider to both car retailers and all major manufacturers. During her time here, she has created and led the development of a full-service in-house global Marketing function, whilst supporting the company’s ambitious growth plans on an international scale. Following the divestiture of part of the business from the U.S. parent company last year, she has been responsible for creating and raising awareness of the new Keyloop brand identity. Prior to this, she has held Marketing positions at Google, 3M and Barclays.
Michelle Wells