Full Name
Alex Gill
Job Title
Strategy Director B2B
Company
Harte Hanks
Bio
With over 20 years’ B2B marketing experience, Alex leads the strategy & planning function in Europe for Harte Hanks, a global marketing services provider.
Alex has been with Harte Hanks since 2012, working across an array of B2B technology and service market leaders like IBM, Kyndryl, Xerox, and Cisco. Most recently projects have been focused on how to understand and then engage customers through their buying and service journeys, using ABM, digital, data, content and technology.
Alex is a big believer in intelligence being at the heart of every strategy and customer experience – be it accounts to target or insights on buyers that guide messaging or product features. Putting intelligence at the core has helped Alex become an expert in designing and delivering integrated, data-driven business, product and marketing strategies that deliver meaningful results.
Alex has been with Harte Hanks since 2012, working across an array of B2B technology and service market leaders like IBM, Kyndryl, Xerox, and Cisco. Most recently projects have been focused on how to understand and then engage customers through their buying and service journeys, using ABM, digital, data, content and technology.
Alex is a big believer in intelligence being at the heart of every strategy and customer experience – be it accounts to target or insights on buyers that guide messaging or product features. Putting intelligence at the core has helped Alex become an expert in designing and delivering integrated, data-driven business, product and marketing strategies that deliver meaningful results.
