Tim is the CEO of Onalytica, the market-leading B2B Influencer Marketing software to help brands discover, engage and manage relevant influencers for their brand. Tim has over 15 years’ experience working in social media analytics and measuring the impact of marketing & communications strategies against business outcomes and helping integrate influencers into a wider social advocacy strategy. His work at Onalytica is focused on connecting brands & influencer communities together to help them create inspiring content for audiences around the world. He helps marketers and communications professionals leverage their employee & external influencer voices to move away from creating self-serving brand content and help them build scalable programs to achieve this cost-effectively.