Twice-winner of both the Grand Prix and the Creative Gold at the B2B Marketing Awards; winner of Marketing Week and Campaign Magazine's Marketing Team of the Year; and named the Most Creative Individual Working in B2B Marketing, Brian Macreadie is the Head of Marketing at international law firm, Addleshaw Goddard. His 30-year career in B2B marketing spans media, telecoms, and professional services industries. And to build brands and drive sales, his campaign work has ranged from launching a computer game set in a London taxi through to using 3D light shows to engage real estate VIPs, and even haunting hundreds of the world’s most senior lawyers.