Carolina is a Senior Marketing Manager with 15 years in B2B Tech Marketing and currently leads ABM at application security company, F5. First on the ground for ABM in EMEA, Carolina is responsible for developing the ABM program strategy, focusing on enterprise accounts within strategic industries and works very closely to Sales, delivering programs that help drive high pipeline growth. Prior to F5, Carolina worked at Cisco for 5 years, in roles including: field marketing, content strategy and storytelling, social media and omnichannel/integrated campaigns.